Zacapa
01. Introduction
When a PR firm approached me to work on this product the initial brief was to produce a couple of images for a Rum brand that wanted to showcase how their Cocktail making and Masterclass table settings should be laid out. This is one of the first projects I used AI to produce a vast number of concept images to present to them to make sure the look and feel of the spaces was what they where after. This saved me a lot of time in the pre-viz phase which is now a step I have implemented in all projects like this going forward.
02. Process
The final composition was then pulled together from several of the concept images and their set was built, textured and lit. This busy table setting lent itself to plenty of interesting cameo shots that really brought the project to life.
One concept that isn’t shown here which was one of my favourites had plenty of large candles sitting on the floor which really created some interesting lighting however was deemed probably a bit to dangerous for a setting like this.
