Imagine-CGI

Canavan – The Next Chapter

01. Brief

When one of the UK’s finest handmade kitchen studios were looking to showcase "The Next Chapter" they needed some CGI work done to show what was coming while a portion of the showroom was out of action while it was being built. Their in-house designers provided us with all the drawings and the best materials specification I have ever seen. 

02 – Table_Detail_DOF
04 – Plant_Pot_DOF

02. Process

Having a clear brief and solid specs right from the start made a world of difference. The design and development process moved along smoothly, with fewer hiccups and way less back-and-forth. That meant we could use our time wisely—tweaking camera angles, playing around with different compositions, and really dialing in the creative vision. In the end, that extra bit of breathing room helped take the final CGI renderings to the next level

Livingroom_01_v2
Livingroom_02_v2
Drinks_Area
Drinks_Area_Second_v3

03. Extra

Going the extra mile, CGI mood boards are a great asset to visualise how all the elements of a project are going to come together however, how about animated mood sculptures. In this case we anitmated the light rotating around the materials to show how they would look under different conditions before getting sign off and applying them throughout the whole scheme.